Category Archives: Fishing

Where Are the Millennials and Will They Start Showing Up?

This past weekend, I spent some time in our booth at the Chicagoland Fishing, Travel and Outdoor Expo.  The crowds were large and the conversations were good.  But something, or should I say someone, was missing – the Millennials.  One of our team members did an unofficial count and estimated a ratio of 15 “gray...
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Black Flies, Big Bass and the Beautiful Boundary Waters

Ahh, alliteration - the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.  Alliteration is a great way to tie ideas together like black flies, big bass and the Boundary Waters. So what do these three ideas have in common? The Black Fly Let’s start with black flies.  Potential visitors...
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